NOTES

Email to Frances 1 Oct

• Any current strategies that cover marketing & / or social media – these will help with the social media audit element that determines whether it's effectively pushing traffic through to web / messaging is consistent / high-performing content is reflected.
• Brand documentation – anything & everything! Is there something that covers language or tone of voice?
• Google Analytics credentials?
• Privacy policy / anything pertaining to WWC? (View what I created for JMA here).
• Recent tender documentation that may help with current brand language cues.
• Web strategy documentation – I am interested to see how the UX might have changed over time, this may not exist anymore in which case ignore!
• Whether you or Gareth have used Google Search Console for an SEO link audit before (otherwise I can go through with the file upload & verification via the CMS).